Bestsellers!
$11.00 – $22.00
$10.00 – $24.00
-86%
$8.00 – $32.00
$11.00 – $22.00
$16.00 – $32.00
Skincare
$36.00
$34.00
$36.00 – $44.00
$76.00
$68.00
$20.00
BORN AND RAISED IN LOS ANGELES
We’re inspired by the lifeguard towers (our namesake!) along the SoCal coast that stand for safety and community. Our mission? To bring you high-performance makeup and skincare that’s safe for even the *most* sensitive skin.
Find Your Shade
Every 😊 is different! Our makeup products comes in a range of colors so you can swipe right on your best match.
Take Shade Quiz
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